Monarch airline was the first UK airline to create an incredible augmented reality Direct Mail piece, which really captures the amazing opportunities that Ski lovers can get involved with. With hints and Skiing tips from Chemmy Alcott - Britain number 1 female Skier. Used as a multi-channel campaign, it had a HUGE impact such as 7,201 bookings and £2.2 million revenue. A truly impressive Direct Mail campaign.
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