Cannes Lions Grand Prix 2014 Direct Lion British Airways Magic of Flying Ogilvy One, London par Mercer Marketing

Describe The Brief From The Client: - The objective was to raise awareness of the breadth of destinations offered by British Airways, their new routes and frequency of flights. - - We wanted to create something truly engaging to remind us all how magical flying really is. - - Creative Execution: - We targeted every moment a BA plane flew overheard, raising awareness of the huge variety of destinations. This captured people's imaginations and ...