Philippine Airlines - Shining Through (1980's)
In 1986, AVIA Communications launched its integrated marketing communications campaign "The Beauty of the Philippines - Shining Through" via television spot placements in PAL's key overseas markets. This was supported by an intensive print ad campaign as well as posters, brochures and other point of purchase materials in travel agencies, Philippine embassies and consulates and other channels. The beauty of the campaign could also be seen in the ...
Publiée le 24-05-2009 par K. Espino
1 min 1 sec - Vue 233609 fois
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