Wally Olins on the branding of nations - Malawi - Malawi Tourism Association par Design Indaba

Getting the branding identity of a country right has led to many positive results, Wally Olins explains. - - Wally Olins talks about the branding of nations. He says that while no nation is perfect, by focussing on some of their unique characteristics, they can draw many people. Olins also talks about making countries more international and more open, and how to manage an image. - - Upon working in tourism, Wally Ollins thought about Africa and ...